Audience Profile

Who Attends AICPA Webcasts?

Attendees are composed of AICPA members in industry and public practice as well as chief financial officers, financial advisors, estate planners, attorneys, consultants, academic leaders and more. Most attendees are senior-level professionals with a great deal of influence on key purchasing decisions at their organizations. Our Webcasts typically attract 250–600 firms with an average of two to five attendees per participating firm.

Webcast attendees by firm size

High Viewer Ratings and Retention

• More than 40% of attendees subscribe to a year-long AICPA Webcast series
• Average subscription price $249 per year
• Over 75% rate AICPA Webcasts “Excellent” or “Very Good”
• Over 90% of single-event subscribers said they’d consider attending another AICPA Webcast in the future